NeXTSTEP – the father of Apple’s iOS and OS X In 1985, Steve Jobs, co-founder of Apple, left the company due to board room politics and intrigue. He subsequently launched NeXT – a computer company that would focus on providing high-end workstations to businesses and the educational sector, with an emphasis on selling these workstations...
Category: <span>Strategic</span>
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Extension of the self – why you always want the latest gadgets
Extension of the self – why you always want the latest gadgets When the first iPhone went on sale on 29 June 2007 its release was likened to that of a “cultural event” and a “pivotal event in time”. People queued all night, for many hours, to be one of the first to own this...

